BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:d5e1ebeadf44a7a5baa17409aae8a4c5189 CATEGORIES:Workshops/Webinars SUMMARY:Webinar: Author Websites: The Underground Guide DESCRIPTION:
April 2 3, 2020, 7pm-8:30pm ET
Description: Whereve r you are in your writing career, a website is your most effective marketin g tool, and you control it 100%. There are many options to choose from, but whether you hire a designer or use a free platform, take the time to get i t right. Why? Because your website is your virtual living room. If you're q uerying, it announces to agents and editors that you’re a professional who understands marketing. If you have a book deal, it builds loyalty, woos buy ers, creates fans, and updates the media. Your website is your exclusive ma rketing tool, with access to content dedicated to you as an author, as well as the means of reaching and expanding your brand no matter where you are in the publishing process. In this workshop, we’ll talk about the why, when , and how of launching a website, with tips on how to maximize information, technology, and graphics to create a unique image of success. We’ll also t alk about rebranding, which author Barbara Claypole White did last summer w ith a new website created and built for her by another WFWA member, Laura S pinella. Barbara and Laura will tell you about the process and answer your questions. In addition to her own author brand, Laura brings to WFWA nearly a decade of experience with the largest author-dedicated web building comp any, AuthorBytes. Together, Barbara and Laura will pull back the curtain on web-design basics and technology, as well as chat about the often misunder stood world of best-web practices.
For webinar participants, a discou nted AuthorBytes price will be offered, featuring websites starting at $1,7 50 for a single book express site, less hosting. Consultations are free.
Bios:
Bestselling author Barbara Claypole White was born in rural England, but writes and gardens in the forests of North Carolina. Her passion for creating troubled characters inspires emoti onally-charged book club fiction with complicated relationships, invisible disabilities, crazy critters … and a big ol' dollop of hope. Her novels inc lude: The Unfinished Garden, which won the Golden Quill for Best F irst Book; The In-Between Hour, a SIBA Okra Pick; The Perfect Son, a Goodreads Choice Awards Semifinalist; Echoes of Family , a WFWA Star Award Finalist; and The Promise Between Us, a 2018 N autilus Award Winner and a 2019 American Fiction Awards Finalist. She is cu rrently working hard on novel six, The Gin Club.
Laura Spinella is the author of eight published novels, includin g the #1 bestselling Ghost Gifts. Her cross-genre novels receive c onsistent industry praise and recognition. She is currently genre-hopping a gain, working on a psychological thriller. In addition to her work as an au thor, Laura is a project manager and creative liaison for AuthorBytes—the l argest web developer of author websites. Her position offers her an uncommo n perspective, having worked with hundreds of authors, including NYT bestse llers, indie authors, and the ever-emerging hybrid author.
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