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![]() REGISTRATION DATES: December 16 - February 24, 2025 REGISTRATION FEE: $ 40 Members / $ 55 Non-Members
WORKSHOP DATES: February 27, 2025 at 8PM ET Live on Zoom
Workshop Overview:Understanding your target audience is essential for successful book marketing. Without a clear picture of who your readers are, it becomes challenging to tailor your marketing efforts effectively. By developing a detailed reader profile, you can:
In short, knowing who you are selling to is fundamental to successfully marketing your book. This 60-minute live course focuses on understanding your target audience for successful book marketing. Students will learn to develop detailed reader profiles, tailor marketing messages, enhance engagement, and drive sales. Format: During the hour, there will be a PowerPoint presentation and hands-on activities with a provided workbook, including creating an individual avatar for their book or brand. The workshop will end with Q & A. Course Objectives:
Gina Johnson's Biography:
Gina Johnson is a holistic business and life coach, Published Author, Reiki Master, known for her intuitive connection with clients. She offers tailored coaching sessions, including 90-minute strategy meetings and extended packages, focusing on reigniting passion in personal and professional lives. Additionally, Gina conducts “Intuitive Business Readings,” leads self-care retreats, and delivers motivational talks like “Fire Up Your Life.” Her diverse background enriches her coaching approach, making her a sought-after mentor in the entrepreneurial space. On a personal level, Gina is a proud mother of two adult children and she resides on the Connecticut shoreline. She is actively involved in her community through the Rotary Club, multiple Chambers Of Commerce organizations, and women in business groups. As a former chef, Gina enjoys volunteering at her local Soup Kitchen. Non-member workshop registration instructions:
If you're not a current member of the Women's Fiction Writers Association but wish to register for this workshop, please note that you'll be asked to create a Prospect Account to register. Rest assured, we won't send you unsolicited emails, and you'll only be charged the workshop fee. We look forward to having you join us!
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