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REGISTRATION DATES: December 16 - February 24, 2025
REGISTRATION FEE: $ 40 Members /  $ 55 Non-Members
WORKSHOP DATES:   February 27, 2025 at 8PM ET Live on Zoom
Workshop Overview:
Understanding your target audience is essential for successful book marketing. Without a clear picture of who your readers are, it becomes challenging to tailor your marketing efforts effectively. By developing a detailed reader profile, you can:

  1. Identify Your Audience: Gain insights into the demographics and interests of those most likely to connect with your book.

  2. Tailor Your Messaging: Craft marketing messages that resonate with your ideal readers, making your outreach more impactful.

  3. Enhance Engagement: Create content and promotional strategies that speak directly to the needs and desires of your audience.

  4. Drive Sales: With a well-defined reader profile, you can focus your efforts on the channels and tactics that will most effectively reach and convert potential buyers.

In short, knowing who you are selling to is fundamental to successfully marketing your book.

This 60-minute live course focuses on understanding your target audience for successful book marketing. Students will learn to develop detailed reader profiles, tailor marketing messages, enhance engagement, and drive sales.

Format:  

During the hour, there will be a PowerPoint presentation and hands-on activities with a provided workbook, including creating an individual avatar for their book or brand. The workshop will end with Q & A.

Course Objectives:

  • Identify and analyze target audience demographics and interests.
  • Craft impactful marketing messages.
  • Develop strategies to enhance audience engagement.
  • Focus marketing efforts on effective channels to drive sales. 
Gina Johnson's Biography:

Gina Johnson is a holistic business and life coach, Published Author, Reiki Master, known for her intuitive connection with clients. She offers tailored coaching sessions, including 90-minute strategy meetings and extended packages, focusing on reigniting passion in personal and professional lives. Additionally, Gina conducts “Intuitive Business Readings,” leads self-care retreats, and delivers motivational talks like “Fire Up Your Life.” Her diverse background enriches her coaching approach, making her a sought-after mentor in the entrepreneurial space. On a personal level, Gina is a proud mother of two adult children and she resides on the Connecticut shoreline. She is actively involved in her community through the Rotary Club, multiple Chambers Of Commerce organizations, and women in business groups. As a former chef, Gina enjoys volunteering at her local Soup Kitchen.

Non-member workshop registration instructions:
If you're not a current member of the Women's Fiction Writers Association but wish to register for this workshop, please note that you'll be asked to create a Prospect Account to register. Rest assured, we won't send you unsolicited emails, and you'll only be charged the workshop fee. We look forward to having you join us!