Lynne Curry

You’ve been told to build your platform. You create a website and start sending out newsletters. You announce your upcoming book; you share the launch, the win.

Maybe thirty percent of your subscribers open it. Then, silence that stretches longer than your last drafting drought.

Many authors assume they need better promotion. What they really need, however, is better conversation.

Delise Torres

If you’re an author looking for a new way to market your books, you may want to consider Pinterest. The social media platform currently has 553 million active users, mostly women between the ages of 18 and 34. Unlike traditional social media platforms such as Instagram and Facebook, Pinterest functions more like a visual search engine, a place where people go to find solutions and inspiration. 

If you’re unfamiliar with the platform, this post will show you how to get started and what type of content you can share to market your books.

How Pinterest Works

For those who enjoy creating graphics, Pinterest may be a good way to increase visibility, especially if women are your target readers.

Jacquelin Cangro

You can polish the paint, tune the engine, and line up on the starting grid—but your novel doesn’t actually move until something forces it forward. That moment is your inciting incident—the spark that ignites the engine of your entire plot.

That spark causes the emotional ground beneath your protagonist’s feet to shift, after which nothing will be the same. A well-placed inciting incident doesn’t just hook readers: it powers everything that follows. Without it, even beautiful prose can feel like the story is idling in neutral.

Let’s look at how to make that moment accelerate your plot. 

Nancy Johnson

Originally Published in WriteOn! Summer 2025 Issue

Your book won’t sell itself no matter how good it is. We spend years writing and rewriting, agonizing over character development, plot, and just the right turn of phrase. Eventually, we publish and then what? Sit back and wait for the world to anoint our book baby as The Great American Novel?

Sorry, that’s not happening.

Monica Cox

This article was originally published in WriteOn! Spring 2023 edition

Beta readers are an important part of a writer’s revision process. After we draft and revise a manuscript, our characters and story worlds become a part of us. As a result, it can be difficult to recognize when important elements haven’t made it onto the page for the reader. Here is where a beta reader—an early reader acting as a stand-in for your eventual target reader—can help.

Despite the number of people in your book club or social circle offering to read your manuscript, be selective when choosing beta readers. You want actionable feedback. For instance, your mom might be an avid reader, but she’s going to tell you everything you do is wonderful. If you want an ego boost, send your manuscript to her. But if you want constructive criticism to improve your craft, you must be more discerning.

Cara Sue Achterberg

Originally published in WriteOn! Summer 2018 Issue

Why Do You Write?

This is a question I always pose to my creative writing students. Many are earnest, ex­cited, anxious adults who hope to write a novel. They arrive in the classroom with crisp blank notebooks and their favorite pen (as instructed), but what they really bring are their dreams. They set them down gently in the scarred chairs of the high school geography classroom where we meet.

Jen Sinclair

Back in the days of dial-up Internet, and long before the rise of social media, there was blogging. For writers especially, blogging gave us an outlet, an opportunity to sharpen our skills, to tell stories, and to hone our voices. We wrote about whatever meant something to us. And we blogged to connect with readers and each other long before the world became overconnected.

Though many of us have abandoned blogging in favor of social media, the practice still has value. It’s with this in mind that WFWA is launching Write Away, a blog that takes you behind the screens, laptops, tablets, and pages of the amazing community of WFWA members. We’re hoping to become a reliable source of insight for every step of the writing and publishing journey, from the perspective of those going through it in real time.

Whether you’re a WFWA member or a hopeful writer scrolling through, all are welcome to subscribe and follow. We want nothing more than to provide the kind of support that helps fill your creative tank so that you, too, can write away.