Lynne Curry
You’ve been told to build your platform. You create a website and start sending out newsletters. You announce your upcoming book; you share the launch, the win.
Maybe thirty percent of your subscribers open it. Then, silence that stretches longer than your last drafting drought.
Many authors assume they need better promotion. What they really need, however, is better conversation.
Delise Torres
If you’re an author looking for a new way to market your books, you may want to consider Pinterest. The social media platform currently has 553 million active users, mostly women between the ages of 18 and 34. Unlike traditional social media platforms such as Instagram and Facebook, Pinterest functions more like a visual search engine, a place where people go to find solutions and inspiration.
If you’re unfamiliar with the platform, this post will show you how to get started and what type of content you can share to market your books.
For those who enjoy creating graphics, Pinterest may be a good way to increase visibility, especially if women are your target readers.
Nancy Johnson
Originally Published in WriteOn! Summer 2025 Issue
Your book won’t sell itself no matter how good it is. We spend years writing and rewriting, agonizing over character development, plot, and just the right turn of phrase. Eventually, we publish and then what? Sit back and wait for the world to anoint our book baby as The Great American Novel?
Sorry, that’s not happening.
